Example site · thealtrocks.house← Brand Registry
ALTROCKSNorthern Liberties, Philadelphia
Five of us, five colors,
one loud pile.
The Altrocks is a family, not a company — Jovey, Lacey, Scott, Ivy, and Rue the dog. Everything here is torn from paper by hand: big flat shapes, no outlines, one color each, for life.
The five
Lacey
Coral — the leadScott
Deep Teal — the anchorIvy
Fig — the accentRue
Olive — the dogThis week
LaceyTrash + recycling outTue
ScottWalk Rue, morning loopDaily
JoveySet the tableNights
IvyWater the plantsSun
ScottGrocery runSat
Name stickers
JoveyLaceyScottIvyRue
RUEIf found, we miss her — call the pile.
Olive is Rue's color. It's also plants, parks, and anything outdoors — the grounding green of the whole system.