Five people, five colors, one torn-paper pile.

The Altrocks is a family brand for the household of Jovey, Lacey, Scott, Ivy, and Rue (the dog), of Northern Liberties, Philadelphia. It dresses everyday family life — cups, bins, backpacks, chore rows, door labels, holiday cards, Rue's tag — in one hand-made torn-paper style that anyone in the house can make things in, including the kids.

No credit card required. The Altrocks keeps your data yours.